Internet Facts
Over half (55%) of households in Great Britain (13.1 million) could access the internet from home in May 2005 [National Statistics Omnibus Survey, May 2005]
60% of the adult population (aged 15+) in Great Britain used the Internet in September 2005 (up from 45% in April 2002) [MORI Technology Tracker, 2005].
Search Engines
Having a website is all very well, but will anyone be able to find it, search engine optimisation is what you need.
Your customer has to find you to place an order or enquire about your products, we will work with you to identify key search terms that deliver high returns and search engine listings. We will register your site with the major Internet Search Engines.
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Website Development
What makes a great website? Design-wise, it’s a site that reflects and promotes your brand and your values; a site that’s easy to navigate and understand and a site that converts your visitors into sales.
Developing a web site that works correctly and efficiently requires certain skills but even the most technically correct website will not attract new customers, or enhance the experience of your existing customers if it has been poorly designed.
As a first step, we will conduct a web design consultation with you either in our Nwmarket Suffolk premises or at your premises. This ensures we, as website designers, correctly identify your needs before we start work. Your requirements are then embodied in an agreed specification.
Here are the steps we follow when developing your website
- We work from the premise that you know your business and your market far better than we do. So before starting a design project we ask questions and listen.
- We examine your marketing strategy and ensure that your website will reinforce your current image.
- We develop a design plan and advise on page content to ensure your site loads quickly and is easy to navigate.
- We then provide you with a quotation for the project, including future maintenance or on-going costs.
- We provide you with an estimated publishing date, which can be as little as 7 days from the date of agreement.
- As we design and develop the site we load the pages into our web space so that you can view them over the World Wide Web and monitor progress.
- Once the site is complete and approved, we upload and register your site with the major Internet Search Engines using well tested techniques that ensure your site will be easily found by potential clients.
Website Maintenance
You need to keep your website up-to-date and fresh to maximise sales and revenue from it.
To remain effective, a web site needs to be constantly updated and maintained for a number of reasons:
- Technology changes fast and a site can begin to look and act old very quickly.
- Changes in your business, for example new products or prices.
- Components of a web site such as hyperlinks and graphics can malfunction.
- The rules by which search engines list sites change constantly. Without updating and taking account of these new rules, a web site can easily become 'lost' in search engine listings.
- Fresh information ensures people have a reason to return to your site.